Today my day went like this:
1. I was very happy to find out that Scoot had a NATAS sale.
2. I went online and checked ticket prices for Taipei, which was relatively cheaper.
3. So I informed my friends. Friends took half a day to confirm if they can go.
4. By the time my friends went to book, there were no more promo fares for the dates we want to go. I fell asleep on the sofa, having only slept 3hrs the night before. So I woke up to this horror.
5. Went online to check the prices and they just keep changing. Suddenly this date can, then suddenly cannot. Damn distressing. Think how I handled with the situation shows that I really can't be a trader. Can't deal with changing prices and the regrets that comes with with not being able to get a lowered price (my mind goes, "wtf why didn't I book earlier, now need to pay extra $100").
6. Different friends want to go on different days so we broke up into different groups to book.
7. End up some of us got tickets and some of us didn't.
8. This whole event put me off, resulting in no work done for the night.
I have to say, Scoot's revenue management dept is really good? I'm taking a module called Dynamic Pricing and Revenue Management, which is the study of these practices. My prof said the best rev mgmt people can change their prices by the second. & I have to say Scoot prices changed damn fast just now.
Even though Scoot can likely generate a higher revenue from this practice, but it really puts its customers off? Emotional experience with booking Scoot is really bad :(
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